The Midday News Investigative BayHACK Series on hackers bay hacking the eBay buyers and sellers auction platform, email phishing, identity theft, account takeovers, scammers scamming, and using counterfeit goods in fraudulent online sales documented at BayHACK.com and Midday.com




M. R. Lawrence
Publisher & Editor




                                   

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March 27, 2007

ValUShops, a Midday Advertiser Group company, was suspended by eBay Thursday, March 22, 2007 for "infringement of trademark and copyright" of the Cc brand for fraudulent listings placed under the ValUShops eBay ID by hackers apparently working from within the eBay auction platform.

An ongoing investigative series centered on this bayhacking began the following day at the main Midday news site Midday.ws and also appears for comment at MiddayBLOG.com and on the affected company's site, ValUShops.com.

The Midday News (Midday.com) has created a new website BayHACK.com on March 26, 2007 for archiving all investigative coverage and public response from those auction sellers, buyers, and participants directly or indirectly bayhacked on eBay North America and on eBay, Inc. international sites. An additional backup reserve domain, BayHACKED.com , will re-direct to the new site.

All aspects of eBay performance at all levels will be covered.

M. R. Lawrence, Publisher
Midday
BayHACK@Midday.com




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Hackers Auctioning Off eBay Value
Bounced Legitimate Sellers Income Lost, Frustrated
Buyers With Unfilled Orders Compounds eBay Slide


By M. R. Lawrence, Editor, Midday
Updated 2020 Hours GMT, 26/03/07
Reprint credit: Midday.com © 2007

The Midday News World Headlines with Opinion and Comment for the USA, Canada, Mexico, UK, Europe, Asia, China, India, Africa, Australia, Japan, Korea, Indonesia, Middle East, Brazil, and Latin America

(Hartford, CT - USA) Sunday saw renewed internal hacking when eBay seller cp254100, a long-time eBay Woodbridge, VA member since October 9, 2001, had their identity snatched when 82 phantom listings were placed for auction under the cp254100 auction ID. Total auction value was $4,836.36 when surreptitiously listed at 12:12 pm PDT. The listings’ sub-titles appeared as ******New Authentic *Chanel* Purse /Handbag / Bag****** with variations including the premium brand lines of Gucci, CHLOE, and Louis Vuitton. The auction grouping with a retail market value of $57,000 to $131,000 was still active as of 11:30 pm EST Sunday evening, minus one sale.

eBay seller racejunkie242004, a previous business identity victim (See Midday March 25th Investigative Report below), is now ignominiously listed by eBay as “no longer a registered user.”

PayPal, an eBay company, notified Midday Saturday that the company’s four other accounts, Fanfairs - the auction arm for Fanfairs.net, ShopSITES - Midday’s print advertiser internet extension, and ValueAndMoreForLess - Midday’s free domestic USA shipping auction portal, were all inaccessible due to eBay’s unannounced change of passwords (See March 23rd Midday Revised Report below). Midday marketing plans for the quarantined accounts had called for a coordinated marketing kickoff effort beginning in the third quarter of 2007 but will now be delayed while other venues are evaluated..

A Midday ValUShops eBay buyer who had placed a purchase on one of the Cc brand pocketbooks, before the hacker listing could be pulled, offered this comment, “... I'm wondering if this bag was made of genuine leather, not leather-like, because I had such a bad experience on eBay a couple of weeks ago ...”

Worse than any negative publicity that arises from eBay’s heavy-handed treatment of bona-fide and dedicated income-producing sellers, victimized by eBay’s apparent inability to stop the identity hacking, will be the word-of-mouth comments of disaffected eBay buyers making simple decisions to shop and seek services elsewhere.

Countless USA sellers are still chafing at the fee increases eBay enacted in the first quarter of this year. Previous fee increases in eBay Australia saw thousands of sellers abandon their eBay stores.

The pressures on profit are slowly showing up in eBay’s stagnating stock value, now on a gradual decline. The eBay response to inside hacking merely amounts to an indifferent bid proxy for auctioning off more of its bottom line.

eBay, Inc. (EBAY) - $31.83 ? -0.53 (1.64%)
As of 04:00 PM, EDT, March 23, 2007 - NASDAQ

The Midday News eBay stock quote graph screenshot

Graphic - Midday Media Services

Click on image once to enlarge, twice for original size

EBay stock value is down from $34.00 one month ago Friday as charted above for the February 23rd - March 23rd performance period..

In a followup visit done Monday at 2:30 pm EST March 26th, eBay listed victimized seller cp254100 as, “No longer a registered user.”

All of the bayhacked seller accounts examined by Midday to date, showed 100% positive feedback score ratings.

* * *

Counterfeit Auctions Continue At eBay
Replicas of Pricey Cc Brand Pocketbooks Sold As
“Authentic” Originals - Buyers & Sellers BayHacked


The Midday News Investigative Report
Updated 0800 Hours GMT, 25/03/07

Hackers working from within the eBay system had placed at least 957 new bogus listings up for auction as discovered by Midday in performing an 8:30 pm EST item search on the eBay website Saturday evening. Total auction value was over $55,000 USD, a fraction of the estimated actual market value of $670,000 to over one and a half million dollars normal retail ($1.5 million USD). The Cc brand high-end womens’ accessory can retail for $700 to $1,600 and is a highly sought after fashion statement and status symbol.

One victimized eBay seller, racejunkie242004 of Amery, Wisconsin, who infrequently offers racing knickknacks and souvenirs, had 75 bogus Cc CHLOE handbag listings up for auction as of 3:00 pm EST Saturday. The one-day BayHack, unknowingly placed at 8:30 pm PST on Thursday, March 23rd, had a total auction value of $4,424.25 USD. Ebay wiped out all the remaining racejunkie242004 listings just before 10:00 pm EST Saturday, about an hour and a half before they were scheduled to expire. The racejunkie242004 account had 16 Cc CHLOE sales from 3:00 to 9:40 pm. EST

The Midday News eBay bogus Cc CHLOE auction listings item screenshot

Click on image once to enlarge, twice for original size


Noticeable as a possible clue on how the hackers are infiltrating eBay was the use of a listing design template only available from Auctiva.com, an eBay partner site, which offers separate, free, standalone websites that list sellers’ auction items linked back into eBay. Also curious was that all the Cc listings had a gift icon indicating that shipping could be made to an address other than the billing address.

Previously suspended eBay Powerseller RoadPal (see March 23rd Midday Report) was back in operation today with a fully functional store.

Email requests sent to Bill Cobb, President of eBay North America and Meg Whitman, President of eBay, Inc.asking for comment have gone unanswered..

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Identity Theft Rampant On eBay
Sellers Victimized - Security Overwhelmed, Unresponsive

The Midday News Revised Report
Updated 1000 Hours GMT, 23/03/07

Early in the afternoon on Thursday, the owner of auction seller ValUShops, an eBay Store, discovered the account had been hacked for the second time in 5 days. ValUShops is the main auction merchandising company for the Midday Advertiser Group, the marketing arm of The Midday News. At 7:19 am EST Thursday, hackers working within the eBay system placed 87 fixed price replica listings for the Coco (Cc) handbag line in the ValUShops account for a total auction value of $5,120.82. Listing fees due eBay totaled $2,910.15.

The ValUShops 18 digit alpha-numeric password was changed immediately at about 1:55 pm for the second time this week. The only eBay published phone number, an eBay Store dedicated line, brought a hapless response from Stacy, an eBay support specialist, who said only Live Help Security could resolve the matter.

Live Help Support’s window popped up with a note saying there was a backup and to wait for a customer service representative. From 3:10 pm until 6:10 pm EST, no eBay Live Help security contact of any sort occurred. Ebay Live Help Support’s schedule is 6 am to 2 pm PST.

It appeared initially that the one day listings could be left to expire on their own with about 12 hours left, until orders started coming in at about 7:10 pm EST. Immediate efforts were started to end each auction listing manually which was completed at 9:55 pm, but not in time to prevent 17 buyer auction orders totaling $1,000.62 from coming into the ValUShops account.

During the day, hackers used eBay’s Ask The Seller internal mail system to send out 30 emails under the ValUShops name soliciting other eBay sellers to visit the www.zhmarket666.com website (zhmarket666@hotmail.com). This was a repeat of what had occurred previously on Sunday (see below). It is unclear as to what the hackers’ motives are other then to maliciously disrupt a major worldwide computer system and to possibly hone hacking skills for bigger and more secure systems; income from product sales would only go to the sellers, but - Catch 22 - the sellers don’t have the actual product.

In doing an eBay search on variations of the keyword-laden title used in the massive scam, @@New Authentic Cc Purse /Handbag / Bag@####03#, over a thousand references initially appeared. One group of 445 Cc listings was placed in the account of RoadPal, another eBay Store at approximately 4:55 pm, EST, late Thursday, with a total auction market value of over twenty-six thousand dollars ($26,000 USD). Maximum insertion fees accruing to eBay from RoadPal, a seller of electronics and accessories, would be slightly over $14,800 USD.

Both ValUShops and RoadPal had 100% positive eBay Feedback, a system of dependability, trustworthiness, and selling performance measurement used by eBayers to make buying decisions. ValUShops is a member of Square Trade. RoadPal, a member of eBay for a relatively short time since January 8, 2006, has a remarkable record of achieving 100% of positive feedback on 7,951 auction transactions.

At approximately 10 pm, EST Thursday, eBay suspended ValUShops and cleared the account of its own legitimate listings for “infringement of trademark and copyright” of the Cc brand. All of the RoadPal account listings, legitimate and otherwise, were purged, but an empty eBay Store remains; RoadPal was an eBay Powerseller, while ValUShops was not.

Bill Cobb, President of eBay North America, and Meg Whitman, president of eBay, were not available for comment as we went to press.
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NEWS NOTES:

Massive spam shot of 'Storm Trojan' reaches record proportions

April 12, 2007 (Computerworld) -- A massive spam outbreak that tries to trick recipients into opening a file attachment that can hijack their computers has already broken records, security companies said today.

According to researchers at Postini Inc., the spam run is the largest in the last 12 months, and more than three times the volume of the two biggest in recent memory: a pair of blasts in December and January. "We're seeing 50 to 60 times the normal volume of spam," said Adam Swidler, senior manager of solutions marketing at Postini. - STORY

* * * * * *

eBay Reports Problem 5 Days Late

Received by eBay Affliates on Thursday, April 12, 2007 regarding eBay tracking issue on the Commission Junction (CJ) affiliate platform:

“The eBay US affiliate program is experiencing a tracking issue that began on Saturday April 7, and may partially affect your ACRU and RevShare performance.

We expect to have this issue resolved shortly. We will update you as soon as we have more information.

Thank you for your continued support of the program.

The eBay.com affiliate team”




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Bad eBay Experience

“... I'm wondering if this bag was made of genuine leather, not leather-like, because I had such a bad experience on eBay a couple of weeks ago ...”

eBay Buyer



Bay HACK - FYI

You may have bids on your auctions and not know it.

Just wanted to let you know that there is some type of glitch and all the bids you have may not show up under your MY eBay Selling page.

I just spoke with Live about it. I have two that received bids yesterday and they do not show up in GREEN. But if I go to the actual auction page, it shows I do have a bid. Of course, Live says they are working on it. So if you don't think you have any bids ... check the actual auction page!

Reported by rhinestonecowgirl_1 on eBay Soap Box Discussion Board Thursday, April 12, 2007


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An Ideal Business Home Page

By: Purva Mewar


From my personal experience of around two years as a home business website operator as well as owner, I have spent enough time learning and unlearning. Observing other sites and constantly reading and contributing in online forums about managing a website.

Having a website is all about being able to draw targeted traffic to you site. The more the traffic- betters the sales- improved commissions. This is everyone’s ultimate goal behind running a home business website!

Striking a balance is the key to understanding a visitor’s psyche and the algorithm the spiders follow. Here, we will discuss a few important aspects of visitor’s psyche; we will concentrate on home page only, considering it’s the first impression. Home page is also called the index page.

Point No. 1. An uncluttered home page is the most important criteria of all. Let the home page be clean, simply formatted with readable font and suitable background color. Consider all these aspects. Unusual fonts, however attractive, should be avoided to play safe.

Point No. 2. You should make sure you are not filling up your home page with all and sundry affiliate links. Google will, in all possibilities not rank the page as well as you want it or expect it to. Google values content. Let your home page have information about main theme of the site. Try to cover as many aspects or points connected with your main theme on your front page. This way you will attract targeted traffic and move up the search engines faster. Google will visit your site more often.

Point No. 3. Keep the visitor in mind: While you are designing your home page or writing content for it, keep your visitor in mind. His background, his interest, his benefit. Instead of your designing skills, your control over the language and so forth. Check other websites from a layman’s point of view and see what kind of content holds your interest. Apply the same principal for your own.

Point No. 4. Body copy of the home page should sound easy and interesting to read. Your headline, your punch line, everything should have an effect. At the same time - don’t exaggerate. Don’t lie. Don’t over emphasize. A chunk of people look at any kind of activity done on the internet as scam. Be simple yet convincing.

Point No. 5. Let your home page have clear cut paths. If your main theme is fitness let the pages directly connected to your home page be directly related to fitness. Like diets, aerobics, fitness chart, yoga etc. But when a visitor clicks on your diet page, on this new page, along with info on aerobics, you can have a link that’s talking about free music downloads to do aerobics at home. It’s connected and yet sort of diversifies. But you have to be careful. Excess of these things will mar your main theme. This will affect your Search Engine Ranking (SER).

Besides the above, here are a few quick tips: Don’t change your home page too often. Neither the layout, design, nor the key phrases you are optimizing it for. While exchanging links, make sure your anchor tags contain your main keyword. Optimize one keyword per page. Googlebot treats each page is a separate website. So try to take time with each page. Let each page be well optimized, interesting and informative and complete in all respect.

The author Purva Mewar is webmaster of
Work at Home Based Business websites, http://www.yesearn
fromhome.com
and
http://www.work-at-home-
earn-extra-income.com


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