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The Midday News eBay
Investigative
Series
____________________
An
Ideal Business Home Page
By:
Purva Mewar
From
my personal experience of around two years as a home business website
operator as well as owner, I have spent enough time learning and
unlearning. Observing other sites and constantly reading and
contributing in online forums about managing a website.
Having
a website is all about being able to draw targeted traffic to
you site. The more the traffic- betters the sales- improved
commissions. This is everyone’s ultimate goal behind running
a home business website!
Striking
a balance is the key to understanding a visitor’s
psyche and the algorithm the spiders follow. Here, we will discuss a
few important aspects of visitor’s psyche; we will
concentrate on home page only, considering it’s the first
impression. Home page is also called the index page.
Point No. 1. An
uncluttered
home
page
is the
most important criteria of all. Let the home page be clean, simply
formatted with readable font and suitable background color. Consider
all these aspects. Unusual fonts, however attractive, should be avoided
to play safe.
Point No. 2. You
should make
sure you
are
not filling up your home page with all and sundry affiliate links.
Google will, in all possibilities not rank the page as well as you want
it or expect it to. Google values content. Let your home page have
information about main theme of the site. Try to cover as many aspects
or points connected with your main theme on your front page. This way
you will attract targeted traffic and move up the search engines
faster. Google will visit your site more often.
Point No. 3.
Keep
the visitor
in
mind:
While you are designing your home page or writing content for it, keep
your visitor in mind. His background, his interest, his benefit.
Instead of your designing skills, your control over the language and so
forth. Check other websites from a layman’s point of view and
see what kind of content holds your interest. Apply the same principal
for your own.
Point No. 4. Body copy
of
the
home
page
should sound easy and interesting to read. Your headline, your punch
line, everything should have an effect. At the same time -
don’t exaggerate. Don’t lie. Don’t over
emphasize. A chunk of people look at any kind of activity done on the
internet as scam. Be simple yet convincing.
Point No. 5. Let your
home
page
have
clear cut paths. If your main theme is fitness let the pages directly
connected to your home page be directly related to fitness. Like diets,
aerobics, fitness chart, yoga etc. But when a visitor clicks on your
diet page, on this new page, along with info on aerobics, you can have
a link that’s talking about free music downloads to do
aerobics at home. It’s connected and yet sort of diversifies.
But you have to be careful. Excess of these things will mar your main
theme. This will affect your Search Engine Ranking (SER).
Besides
the above, here are a few quick tips: Don’t change your home
page too often. Neither the layout, design, nor the key phrases you are
optimizing it for. While exchanging links, make sure your anchor tags
contain your main keyword. Optimize one keyword per page. Googlebot
treats each page is a separate website. So try to take time with each
page. Let each page be well optimized, interesting and informative and
complete in all respect.
The
author Purva Mewar is webmaster of
Work at Home Based Business
websites, http://www.yesearn
fromhome.com
and
http://www.work-at-home-
earn-extra-income.com
____________________
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